Rhetoric is the art of using language strategically to inform, persuade and influence.
At Rhetoria Lab, rhetoric is taught not as abstract theory but as a practical communication skill.
Participants explore classical and modern rhetorical theory, the principles of ethos, pathos and logos, rhetorical devices, persuasive writing, argumentation, critical thinking and debate.
The course then moves from theory to application: analysing speeches and messages, constructing arguments, adapting communication to different audiences and creating persuasive speeches, presentations or professional communication strategies.
For educators, the programme also provides practical approaches for bringing rhetoric into the classroom.
Who Is It For?
Professionals
- Managers and business professionals
- Entrepreneurs
- Marketing and communication professionals
- Anyone who needs to persuade, negotiate or present ideas
Educators
- Teachers who want to teach rhetoric
- Educators looking for classroom activities and assessment approaches
- Teachers interested in debate and critical-thinking education
These audiences and applications are explicitly reflected in the course design.
What You Will
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